Early reports from three separate firms suggest that Black Friday retail sales set a new record in 2011. Online sales growth was massive according to estimates from both IBM and comScore; the former reported on Saturday that online Black Friday sales grew 24.3% over 2010 and total Black Friday spending rose 39.3% over last year. Meanwhile, comScore’s data shows that online spending this past Friday grew 26% from Black Friday 2010 to $816 million. Offline, market research firm ShopperTrak said retail foot traffic rose 5.1% year-over-year on Black Friday 2011, and spending was up 6.6% to a record $11.4 billion. “This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006,” ShopperTrak CEO Bill Martin said in a statement. “Still, it’s just one day. It remains to be seen whether consumers will sustain this behavior through the holiday shopping season.”
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